Cover Women picking flowers in Kannauj, India, which will be distilled as part of the perfume-making process (Photo: Getty Images)

From Japan and Oman to Laos and India, many countries in Asia boast rich perfume- and incense-making history. Take your nose on a journey of aromatic discovery to these places

If you love nice smells, you’ll absolutely adore visiting these places that have a long history connected to fragrances. From the Indian town of Kannauj, which is known as “a perfume city” to Awaji Island in Japan, which produces aromatic incenses, travelling to these destinations in Asia would be like an olfactory extravaganza for your nose.

These destinations are not only perfect for people who enjoy perfumes, but also for those who want to explore the fascinating heritage behind perfume-making. You’ll get to learn about the traditions, stories and skills that have been passed down for through centuries, all while treating your senses to incredible aromas. It’s a unique journey that fragrance lovers just can’t miss.

Also read: 5 slow travel destinations in Asia

1. Kannauj, India

Notes: Petrichor, grassy, woody

Known as the “perfume city of India”, Kannauj, a small town in the country’s northern state of Uttar Pradesh, is legendary for its production of attar: an oil-based perfume handcrafted by purifying flowers, herbs, spices and other botanicals through water or steam distillation—a process that’s known as deg bhapka. It’s a technique with a rich tradition that goes back to more than 60,000 years, but it’s gradually disappearing due to its labour-intensive process. However, some homegrown Indian brands such as Boond and Kastoor are revitalising this ancient art in their products.

Mitti attar— an earthy, understated scent that captures the smell of rain— is Kannauj’s speciality, and it’s made by processing local clay with a range of flowers. One can visit the town all year round, and most local tourist operators include perfumery visits in their itineraries.

In case you missed it: From Dior to Bulgari, why luxury brands love using India’s prized jasmine in their perfumes

2. Luang Prabang, Laos

Notes: Warm, velvety, sweet

Luang Prabang, Laos, which is one of our top picks for slow travel destinations in Asia, is a crucial yet often overlooked place on the perfumery map of the world. In fact, the city, as well as its surrounding regions, is a key manufacturer of benzoin— a balsamic resin used in perfume-making—and it’s obtained from the bark of styrax trees that are native to this region. Various perfumes, including Tom Ford’s Plum Japonais and Alexander McQueen’s Amber Garden, contain benzoin sourced from Laos. The ingredient is also prized in incense-making, pharmacology and cosmetics industry. Visitors to Luang Prabang would enjoy taking a stroll through the city’s traditional markets that stock local perfumes, as well as other pleasantly aromatic items such as fresh flowers, vibrant street food and much more. Keep an eye out for products from HSMM Fragrance, which is Laos’ first fragrance brand.

3. Isparta, Turkey

Notes: Floral, powdery, fruity

In the southwest of Turkey lies Isparta, a picturesque city that’s known for its beautiful and aromatic damask roses that were introduced in the area from Bulgaria in the 1870s. Today, vast fields of this flower stretch as far as the eye can see, coming alive during the blooming season. The petals are handpicked at dawn and distilled the very same day, with several thousand kilograms of flowers needed to produce just one litre of rose oil. This oil is used in a variety of rose-infused wellness and beauty products such as Lancôme. Those planning to visit Turkey in summer should pay a visit to Isparta from mid-May to the first week of June, when the Rose Harvest Festival typically takes place

4. Awaji Island, Japan

Notes: Woody, resin, mossy

Japan’s Awaji Island, on Seto Inland Sea, is said to be the birthplace of Japanese-style incense. According to folklore, in 595 AD, a log of agarwood washed up on the island’s shores, which when burnt as firewood, gave off a wonderful fragrance that even impressed the emperor himself. Thus began the culture of incense in Japan. Later with the advent of Buddhism in the country, burning incense became a ubiquitous religious and aesthetic ritual.

Japanese incense-makers favour incense without bamboo sticks for support. Today, skilled artisans known as koh-shi (which means fragrance masters) sustain this craft form on Awaji Island. Well-known lifestyle brands such as Hibi and Hako also make their incense products here. Many companies on the island, such as Parchez House of Scents, offer tours, and bespoke incense and perfume workshops.

5. Dhofar, Oman

Notes: Smoky, spicy, pine

The Dhofar region in Oman’s southern part is historically connected with the trade of frankincense, which is famous for being one of the three gifts that the wise magi bestowed on the baby Jesus according to the Bible.

Composed of the aromatic resin of the boswellia sacra tree—which is native to the Arabian Peninsula and north-eastern Africa—this prized ingredient is thought to have shaped the ancient incense trade route.

Visitors can travel to key locations such as the Wadi Dawkah, a natural park that’s been declared a world heritage site by Unesco, visit ancient frankincense trees in this park, watch the painstaking tapping process, and immerse oneself in the warm, resinous scent that has been a part of religious and cultural ceremonies for millennia.

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