From wool skirts to lavish Moncler jackets, ski apparel has come a long way over the past decade
The past 100 years have seen ski fashion evolve dramatically, reflecting the constantly changing trends and functional needs of the winter sport. In the early 20th century, ski attire was more about practicality than style, taking inspiration from the late 19th-century Austrian fashion—think wool sweaters and knee-high socks.
As the winter sport gained popularity over the years, fashion on the slopes began to blend functionality with a touch of glamour. Bright and bold colours took the spotlight, playing a crucial role in shaping the chic European aesthetic.
Today, ski fashion reflects a blend of retro influences and cutting-edge technology. Vintage-inspired pieces coexist with sleek, modern designs. Accessories also play an important sartorial role in contemporary ski fashion. Helmets, goggles, and gloves not only serve practical purposes, but have now become style statements. A range of customisation options also allows skiers to express their personality through their gear.
Below, we take a look at how fashion has changed on the slopes over the last decade.
Read more: Ski season essentials: 8 stylish must-have designer ski accessories
1910s
In the early 20th century, skiwear was mainly made from wool, as it was the most effective way to stay warm. As skiing was a male-dominated sport, this meant that skiwear for women was not readily available, resulting in women wearing heavy wooden skirts, thick fur scarves and extravagant hats as they went down the slopes. Dark outfits were also worn to stand out in the white snow.
