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Cover Hennessy Paradis’s brand new packaging combines artistry and innovation with a reduced carbon footprint (Photo: courtesy of Hennessy)

The cognac’s new look proves that a grandiose display of luxury and refined taste can go hand in hand with sustainability

Since its creation by Maurice Fillioux in 1979, Hennessy Paradis has been the perfect example of what a rare cognac represents—an alluring aroma with voluptuous body and lingering charisma through every sip. Fillioux created the cognac as a tribute to symphonic music—and its symphony of flavours remains akin to the cadences and melodies that flow through an orchestra. This season, The Hennessy Paradis is showcasing a new stylish dimension—packaging that redefines style and timelessness, created with sustainability in mind.

Hennessy Paradis’s brand new packaging combines artistry and innovation with a reduced carbon footprint. The new wooden box is 1.5 kg lighter than the previous version; it’s made primarily of FSC-certified, sustainably sourced oak from France, a tribute to the barrels where the cognac is aged to perfection.

Tatler Asia
Above Hennessy Paradis Edition new packaging (Photo: courtesy of Hennessy)
Tatler Asia
Above Hennessy Paradis cognac (Photo: courtesy of Hennessy)

The new design of the box features a detachable podium that elevates the Paradis vessel to highlight the fluid lines of the decanter. With its sophisticated, sensuous shape, the decanter that sits within the oak box resembles angel wings—an indication of the heavenly nature of the liquid within it. The design first launched in the US and will be rolled out globally in 2023.

While the packaging is elevated to new forms, the Hennessy Paradis stays true to its much-loved characteristics—the cognac exudes floral characters of rose and jasmine, accented with notes of exotic fruit and cinnamon on the nose. The rich, copper-hued Hennessy is silky on the palate, smooth and flavourful with a deep, persistent finish, and a voluptuous aroma that lingers on after the perfect sip.

This holiday season, experience the highest standard of cognac with Hennessy, in an exquisite package that exudes quality, while helping to safeguard the future of the planet.