Igniting all the senses and offering something unique this November, The House of Krug presented Krug Studio, an immersive pop-up at Elements mall. Rather than simply tasting the new Krug Grande Cuvée 171ème Édition and Krug Rosé 27ème Édition, champagne lovers immersed themselves in a multisensory journey that paired music with champagne and rosé, elevating the experience beyond the ordinary. It unveils the world of Krug through the creativity of the Krug Lover artists—a collective of five musical talents.

The Krug Lover collective includes violinist Emiri Miyamoto, singer and multi-instrumentalist Kazu Makino, drummer Moses Boyd, harpist Mary Lattimore, and composer and electronic musician Rone. They came together to create two original soundscapes, the Krug Echoes, Joseph’s Theme: Dream Variation inspired by the Krug Grande Cuvée 171ème Édition and Joseph's Theme: Freedom Variation inspired by the Krug Rosé 27ème Édition. This collaboration embodied the sense of community and connection that is essential to The House of Krug, which prides itself on both the art of champagne and the human processes involved in producing its famous bottles.