Investing in long-lasting and sometimes expensive beauty services can help simplify daily life—and, in the process, help you get a few extra minutes of sleep every morning. This is the basic idea behind the latest trend sweeping social networks that could transform beauty routines for good
We’re all familiar with batch cooking—which involves preparing the week’s meals in advance, usually on Saturdays or Sundays, to save time and avoid grabbing a ready meal on the way home. This practice has been popular in consumers’ kitchens for some time, but it may now be making its way into their bathrooms. At least, that’s what the latest viral beauty trend on social networks suggests.
The “high maintenance to be low maintenance” trend has already scored more than 50 million views on TikTok. It’s a real phenomenon that’s shaking up the beauty habits of consumers, who now prefer to invest in more demanding, more costly but more long-lasting services in order to free up time day to day.
Simplifying your morning routine
This new beauty routine (1.4 million views for #highmaintenanceroutine) is all about getting more sleep, and waking up (almost) ready to leave the house. And while you might not yet have heard its name, “high maintenance to be low maintenance” may already be firmly entrenched in your daily habits, with tricks like permanent hair removal, which has been popular for several years now, eliminating the need for daily shaving. It’s an undeniable time-saver, with the added bonus of avoiding ongoing maintenance that can be both restrictive and costly in the long term.
On the Chinese social network, it’s now customary to share your “high maintenance routine” and show how it saves you time from the moment you wake up. And when asked what tricks people prioritise above all else, TikTokers are (almost) unanimous in mentioning laser hair removal—undoubtedly the most popular beauty service. But it’s far from the only one. In fact, this new-style routine can be tailored to individual needs and budgets, since there are no strict rules. While some go to hair and beauty salons to seek the help of experienced professionals, others get creative with DIY ways to optimise their beauty routine and avoid spending too long in the bathroom every morning.